To put it bluntly, this is atrocious for a business of any standard. This is best seen by their rating on the Better Business Bureau being a D- and given one star out of five in 39 reviews. Where DAZN went wrong was simple - its customer service was unhelpful and put a large burden and responsibility on the consumer. So, we often see a good fight here and there, and some fights that pass the time as we wait for a good one. That means one company will lose out on a valuable asset, as explained above. Though we do get good fights yearly, oddly we often don’t get the ones we want as regularly as we probably should - a major issue is that each promoter wants full control of their fighters and the best fighting the best often means cross-promotion. After Floyd Mayweather, fighters and fight fans have now devalued fighters after a single loss, which isn't right. Why is that? So promoters and at times networks can elongate capital and make more money off the fighters they have signed as in the modern era. Essentially boxing has been running as a dictatorship in which the promoters often tell the fans the fights that they should see rather than letting the demand for fights dictate what comes next. Boxing is a weird sport in which the business model is the opposite of any other successful business. In short, DAZN lost the trust of the consumer. With the former head of ESPN, John Skipper running the show, it looked as though DAZN was here to usher in the new era of boxing and fill the void that HBO Boxing left from the sport of boxing. Important note, that Skipper has now left DAZN. The network was offering essentially weekly fights for a set price point with ads running that stated the demise of pay-per-view not unlike what Premier Boxing Champions had done prior, and even picked up the rights to Bellator MMA along the way. It was seemingly a great deal if you liked fighting. First, it was Canelo, then Anthony Joshua, the World Boxing Super Series (a boxing tournament filled with interesting names and good fighters) which was featured on the network, Ryan Garcia, Gennadiy Golovkin, and many more.ĭAZN would find itself having two powerful promoters after the Canelo Alvarez signing in Hearn of Matchroom Boxing, and Oscar De La Hoya of Golden Boy Promotions. So armed with a war chest and aligned with a charismatic promoter in Eddie Hearn of Matchroom Boxing, the network began to sign up fighters who had good followings and analytics to back them up. Boxing is a fringe sport, one that has a loyal base, but also is severed to the point in which the same funds thrown should attract a solid base. When it comes to sports distribution the holy grail is landing the rights to a major sport such as the NBA, the NFL, or even MLB. That moniker has been dropped - as a lot of fight fans probably didn't even watch boxing when that phrase was muttered.ĭAZN started its upstart endeavor in sports streaming by targeting boxing as a way to make inroads in the sports rights landscape. After the COVID-19 pandemic, seemingly a lot of their best fighters now are on pay-per-view. How did we get to this world of seemingly every even and competitive fight ending up on pay-per-view?Īt first, we saw the Premier Boxing Champions or PBC start their company with the moniker ‘Free Boxing For All’. The bout will be occurring in San Francisco, California, on December 9th, running against an ESPN Top Rank show that traditionally has had Teofimo Lopez as the main event. Yet, it was three words that caught people's eye the most - PAY-PER-VIEW. This comes after months of speculation as the undisputed lightweight champion will target the best fighter at junior welterweight, or so it seems to many, in his first weight class. It was announced this week that Devin Haney will move up to the junior welterweight division to face Regis Prograis for Prograis' WBC junior welterweight world title. Boxing not unlike business changes quickly.
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