Similar research to the surveys we did showed us all this, and only confirmed what we’d learned before: our members wanted a tracking-only plan. On the other hand, many felt they couldn’t justify upgrading to one of our paid plans, either because the price was too high, or because they really only wanted - as mentioned - one feature: Email Tracking. That was one of the reasons they got Mailbutler in the first place! They didn’t want to have an unprofessional watermark on emails which are going to clients and business partners - they want to have complete control over their email’s design and content. We tried to make it unobtrusive, but any company branding in your message will be noticeable.Īs the large majority - almost all, in fact - of our members use Mailbutler’s features for their business email communication, this was a problem. The Mailbutler Watermark was a small piece of branding that was included in your email if you used Email Tracking on our free Essential plan. A Tracking plan would be well-received among our members - but we had to remove the Watermark first. Those on higher plans felt they were paying too much for features they didn’t necessarily use, and Essential plan users were disgruntled by the Mailbutler Watermark which was included in their emails. The results showed us something that we have had an inkling of for a while: lots of our members were requesting a cheap, tracking-only, watermark-free plan.Įmail Tracking is Mailbutler’s most beloved feature, and there’s a significant portion of members who only want to use that feature. So, to learn more, we conducted pricing surveys and user interviews. The main reason this score was lower than it should have been was because many of our members didn’t feel like they were getting a fair deal. We found this out by checking our net promoter score (NPS) over our last few releases, which wasn’t as good as it could have been. Many felt they weren't paying the correct amount. There are three main reasons we’ve decided to make this change, and they all come back to our customers.įirstly, our members weren’t happy about our pricing. In other words, there won’t be a Watermark or any other kind of Maibutler branding inside your email - ensuring your messages stay professional. Most important, the Tracking plan will allow you to track emails with an invisible tracking pixel. Of course, all of the other positives you get with Mailbutler’s Email Tracking will remain, such as tracking happening automatically without your recipient having to confirm it, which you have to do with Outlook, for example. Therefore, advanced tracking features like Tracking Details and Per Recipient Tracking will remain on our higher plans. This new plan is designed for professionals who are only interested in knowing if their emails and links have been opened or not. This new plan will contain our core email tracking features: you will be able to see if your email has been opened, and you will be able to see if a link in your email has been clicked. As of February 2023, our free Essential plan will be replaced with a paid Tracking plan, at the low price of $4.49 or €3.95 a month. With this in mind, we have a big announcement to make. This includes when it comes to big changes - like to our pricing structure. We work together with you to improve Mailbutler. We've always been transparent in our decision-making, and we want to continue to be this way - to always inform you why we make the changes we choose to make.Īll of our decisions are made in conjunction with our members. At Mailbutler, it’s always been very important to us to be honest with our members about any developments in our company.
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